Now there can be no doubt about what I am talking about - this can of course only be the magically Google Adwords! I have worked with all media and especially with everything within Online Marketing. And nothing - NOTHING compares to being on page 1 of Google, when it comes to Return On Investment (ROI). Or ROMI - return on media investment as someone dubbed it.
Google Adwords lets you control SEM also known as Search Engine Marketing. This is great because you can be on page one of Google in 5 minutes (if you can setup an account quick;). An even more amazing tool actually is SEO, which means Search Engine Optimization. This concentrates on getting you better organic results in Google, which again is 80% of the traffic from Google, so this is quite an amazing area to invest in.
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